Hallmark Homecare Remains First Choice for High-Quality Caregivers in Shrinking Pool of Top Talent


Streamlined Homecare Franchise Model Has Solution to Nationwide Shortage of Caregivers

INCLINE VILLAGE, Nevada (March 6, 2018) – Hallmark Homecare, a nationwide network of care coordinators matching elderly clients with the right caregivers, is navigating around the issue of a dwindling supply of home caregivers by providing a higher earning potential. As a result, Hallmark Homecare attracts the best professionals in the field.

By 2030, more than 20 percent of Americans will be over the age of 65, according to recent data from the U.S. Census Bureau. With an aging population and a rising number of seniors electing to age at home, there has never been a higher demand for home healthcare services. Yet, just 9.9 percent of the 1.5 million home healthcare workers in the U.S. are registered nurses, licensed practical nurses, licensed vocational nurses or certified nursing aides (CNAs).

The inability to attract top talent remains a pain point for many home care agencies within the industry. Fortunately, Hallmark Homecare’s business model is much more appealing to top candidates in the field, which provides franchisees with a significant competitive advantage.

Due to Hallmark Homecare’s direct-hire business model, CNA caregivers have a higher earning potential than with other homecare providers. Hallmark Homecare eliminates the agency middleman and associated fees, which saves clients up to 35 percent or more. This savings allows clients to pay their in-home CNAs a wage higher than the industry average. The higher pay attracts more quality caregivers for Hallmark Homecare’s wide client base, making them a top choice for the best professionals in the field.

“Hallmark Homecare’s innovative business model allows us to attract the most qualified and experienced home healthcare professionals in the job market,” said Steve Everhart, founder and president of Hallmark Homecare. “The savings from the direct-hire model allow our families to pay caregivers a better-than-industry average wage. Everyone benefits from this model – clients, franchisees and caregivers – as it puts more money in their pockets.”

Hallmark Homecare specializes in connecting experienced, fully-insured, trustworthy, reliable and credentialed home caregivers with families who want to hire in-home care for their loved ones. Hallmark Homecare is different than traditional homecare businesses because franchisees, known as care coordinators, search for and recruit the best professional caregivers and place them with clients on a direct-hire basis. Clients prefer this model because it emphasizes choice and empowerment.

Hallmark Homecare is affiliated with The Senior’s Choice, the largest and most recognizable membership network of senior care providers in the world. This association allows Hallmark Homecare franchisees to leverage the experience provided by The Senior’s Choice, which was founded in 1999. Hallmark Homecare franchisees also enjoy low initial investment, continual corporate support, the ability to grow their own client network and work from home.

No prior healthcare experience is required of franchisees, due to comprehensive corporate training and support. During training, franchisees develop sales and marketing techniques crucial to building their client network. Corporate provides training on care coordination and remains available for support once the franchisee has their Hallmark Homecare business up and running.

For franchise information, visit www.hhcopportunity.com or call (888) 519-2500 (ext. 6).


Founded in 2013, Hallmark Homecare is a network of care coordinators catering to the home care client segment that prefers to directly hire their caregivers rather than engage an agency. Hallmark Homecare was created by Steve Everhart, founder of The Senior’s Choice, the largest and most recognizable membership network of senior care providers in the world. Utilizing resources provided by The Senior’s Choice, Hallmark Homecare is an in-home care option that brings affordability to elderly clients and their families and ensures a legal caregiver by providing insurance and taxation compliance previously unavailable at a lower price point. For more information, visit www.hallmarkhomecare.com. For franchise information, visit www.hhcopportunity.com or call (888) 519-2500 (ext. 6).

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