Franchise concept provides a more affordable alternative to clients and more pay to caregivers easing the labor shortage plaguing the senior care industry
Incline Village (June 1st, 2022) – Hallmark Homecare, a Direct Referral Agency offering care coordination and caregiver recruiting, vetting and placement services to the elderly, recently awarded a franchise to Melissa and Josh Reuter, Minneapolis-based entrepreneurs. The Reuters will also provide care coordination services to seniors and their families seeking in-home care with an innovative “client-directed direct hire” model of care which is less costly for clients and offers more hours and pay to experienced caregivers.
Hallmark’s model of care eases the escalating homecare costs and caregiver shortages crippling the homecare industry nationwide. Hallmark Homecare assists seniors by serving as “caregiver headhunters” and matches families with fully vetted, experienced, insured, reliable caregivers. Clients select their caregiver(s) and experience significant cost-savings of 35% or more through the direct-hire model of care. By going directly to the caregiver, Hallmark eliminates the agency “middleman” and the high fees. This process gives seniors greater control, consistency, and higher retention of caregivers. Equally important, the Hallmark model of care provides caregivers with more pay and more working hours which translates into a larger pool of experienced, professional “cream of the crop” caregivers for clients to choose from.
Melissa has been a sales and marketing executive in healthcare for her entire career, and Josh has a background in development for companies that assist people with disabilities in finding employment. They have three sons that are very active in hockey, with Josh often serving as coach. “For years, we’ve dreamed of owning our own business in senior care. There were so many obstacles in the way from state legislature to high overhead costs to caregiver shortages that we could never get ourselves to pull the trigger and go for it. When we heard about Hallmark Homecare, a spark ignited. We saw the direct-hire model being a solution for clients and caregivers and us as aspiring business owners,” Melissa said. Josh adds, “We’re eager to show our sons that you can make a positive impact and help people as a business owner. Being able to spend time with them and leave that legacy is icing on the cake.”
With low overhead expenses, Hallmark Homecare ensures a low cost of entry for franchisees, making it a feasible investment for the right person. Franchisees require few employees and are home-based, eliminating much of the overhead burdening senior care agencies. In addition, franchisees enjoy providing meaningful services that positively impact their community and make a difference in the lives of seniors and the caregivers who serve them. The “Hallmark Model of Care“ offers welcomed advantages to clients, caregivers and franchise owners alike in a recession-resistant, booming industry.
Steve Everhart, President & Founder of Hallmark Homecare, says, “I am immensely proud and happy to see what our franchise partners have been able to accomplish and how many people they’ve positively impacted. The Hallmark model of care is changing the way we care for our aging loved ones nation-wide.” As a long-time successful entrepreneur, Steve also launched The Dentist’s Choice in 1995 and The Senior’s Choice in 1999, an affiliate of Hallmark Homecare. The Senior’s Choice is the nation’s largest membership network for privately owned in-home care providers and has helped countless individuals establish nearly 700 homecare agencies across North America.