Franchise concept provides a more affordable alternative to clients and more pay to caregivers easing the labor shortage plaguing the senior care industry
Incline Village (July 11th, 2022) – Hallmark Homecare, a Direct Referral Agency offering care coordination and caregiver recruiting, vetting and placement services to the elderly, recently awarded a franchise to Tawanna Tran, a Texas-based entrepreneur. Tran will also provide care coordination services to seniors and their families seeking in-home care with an innovative “client-directed direct hire” model of care which is less costly for clients and offers more hours and pay to experienced caregivers.
Hallmark’s model of care eases the escalating homecare costs and caregiver shortages crippling the homecare industry nationwide. Hallmark Homecare assists seniors by serving as “caregiver headhunters” and matches families with fully vetted, experienced, insured, reliable caregivers. Clients select their caregiver(s) and experience significant cost-savings of 35% or more through the direct-hire model of care. By going directly to the caregiver, Hallmark eliminates the agency “middleman” and the high fees. This process gives seniors greater control, consistency, and higher retention of caregivers. Equally important, the Hallmark model of care provides caregivers with more pay and more working hours which translates into a larger pool of experienced, professional “cream of the crop” caregivers for clients to choose from.
Tawanna has been interested in a franchise opportunity since she was twenty years old; at that time, she thought franchises were only available in the food industry and were very high-priced. She spent years in corporate America and has a background in Human Resources and finance. She has maintained a strong desire to make a positive impact on the world and didn’t feel she was accomplishing this within her position. When she became a mother, this desire grew even stronger. “I have been looking for an opportunity that fuels my passion. I want to help others and make a difference as well as leave a legacy for my young son. For years, I have dreamed of owning my own business and the timing is right. When I began doing my research into franchise opportunities and discovered Hallmark Homecare, it quickly became evident that this franchise stood out among the rest. The direct-hire model saves families significantly on costs and the higher caregiver wages are more important than ever in the job climate right now.” Tran said. “Plus, the low cost of entry and quick ramp-up were helpful for me to make this a reality. I’m thrilled to be able to get started and help people.”
With low overhead expenses, Hallmark Homecare ensures a low cost of entry for franchisees, making it a feasible investment for the right person. Franchisees require few employees and are home-based, eliminating much of the overhead burdening senior care agencies. In addition, franchisees enjoy providing meaningful services that positively impact their community and make a difference in the lives of seniors and the caregivers who serve them. The “Hallmark Model of Care” offers welcomed advantages to clients, caregivers and franchise owners alike in a recession-resistant, booming industry.
Steve Everhart, President & Founder of Hallmark Homecare, says, “I am immensely proud and happy to see what our franchise partners have been able to accomplish and how many people they’ve positively impacted. The Hallmark model of care is changing the way we care for our aging loved ones nation-wide.” As a long-time successful entrepreneur, Steve also launched The Dentist’s Choice in 1995 and The Senior’s Choice in 1999, an affiliate of Hallmark Homecare. The Senior’s Choice is the nation’s largest membership network for privately owned in-home care providers and has helped countless individuals establish nearly 700 homecare agencies across North America.