Hallmark Homecare Offers Solution for More Affordable In-Home Care with New Franchise Concept


Care Coordinators Facilitate Direct Hire of Quality Caregivers To Meet Booming Demand for More Affordable Senior Care.

Incline Village, NV. – Hallmark Homecare, a nationwide network of care coordinators matching elderly clients with the right caregivers, is expanding through franchising to meet the high demand for in-home care. Hallmark Homecare is seeking franchise partners throughout the United States to provide a cost-effective alternative to expensive traditional homecare agencies.

Several factors are creating a demand for more affordable, high quality senior care, including:
• Baby boomers began turning 65 in 2011
• Lifespans are increasing
• The number of seniors affected by Alzheimer’s disease and dementia is sharply rising
• Families are trying to make Mom & Dad’s savings last longer
• More seniors want to age at home

Because of escalating homecare costs, caregivers who provide experienced in-home care at a competitive price are highly sought-after. Hallmark Homecare assists seniors and their families with finding the appropriate caregivers for clients’ needs on a direct-hire basis, eliminating the agency middleman and associated fees. By eliminating these fees, clients save 35 percent or more.

But hiring independently can be time consuming for families and potentially risky without knowledge of the hiring safeguards needed. Hallmark Homecare’s trained professionals, known as care coordinators, alleviate that burden on the family by thoroughly vetting experienced caregivers, verifying their certification credentials, conducting professional and personal reference checks and performing criminal background checks to make the direct-hire process simple and less stressful for seniors and their families.

“I’ve been in the senior care industry for nearly 20 years, and I see which areas need support,” said Steve Everhart, Founder and President of Hallmark Homecare. “Entrepreneurs who are passionate about helping the aging community and have the ability to empathize with folks dealing with the challenges of aging will flourish as Hallmark Homecare franchisees.”

Hallmark Homecare is affiliated with The Senior’s Choice, the largest and most recognizable membership network of senior care providers in the world. This association allows Hallmark Homecare franchisees to leverage the experience provided by The Senior’s Choice, which was founded in 1999. Hallmark Homecare franchisees also enjoy low initial investment, the ability to work from home, continual corporate support and the opportunity to grow their own client base.

No prior homecare or healthcare experience is required due to comprehensive corporate training and support. During training, franchisees develop sales and marketing techniques crucial to building their client list. Corporate provides training on care coordination and remains available for support once the franchisee has their Hallmark Homecare business up and running.

For franchise information, visit www.hhcopportunity.com or call (888) 519-2500, dial extension 6 to speak with Kelly.

Founded in 2012, Hallmark Homecare is a network of care coordinators catering to the home care client who prefers to directly hire their caregivers rather than engage an agency. Hallmark Homecare was created by Steve Everhart, founder of The Senior’s Choice, the largest and most recognizable membership network of senior care agencies in the world. Utilizing resources provided by The Senior’s Choice, Hallmark Homecare is an in-home care option that brings affordability to elderly clients and their families by providing credentialed, thoroughly vetted direct-hire caregivers previously unavailable at a lower price point. For more information, visit www.hallmarkhomecare.com. For franchise information, visit www.hhcopportunity.com or call (888) 519-2500, dial extension 6 to speak with Kelly.

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