Affordable, Quality, In-Home Senior Care in the Western Minneapolis Metro Area

We are a direct-hire placement service for the best caregivers in the area. Our innovative model cuts out the "middle man" and saves you 35% or more without sacrificing the caliber of safe, in-home care that your aging loved one deserves.

Our Homecare Process

Our simple 4-step process delivers the ideal caregiver for you or your loved one's specific situation and care needs,
and then allows you to enjoy greater control and consistency of care while also saving thousands of dollars!

Contact Us

Begin the process by getting in touch with us through our website, phone or e-mail. Our staff is ready to help with all of your senior care needs!


We conduct an in-depth assessment to learn more about you or your loved one's care needs. The result is an extensive Ideal Caregiver Profile.

Match & Interview

Using your Ideal Caregiver Profile, we conduct a search and set up interviews with the best matches. You meet handpicked caregivers until you find the right one(s).

Select & Hire

We facilitate a "direct hire" relationship between you and your caregiver(s) by giving you all of the tools, forms, procedures, knowledge, and coaching.

See how much you can save with our in-home care savings calculator!

In-Home Savings Calculator

About Us

Lisa and Jeff Bernstein

For us, our story is two-fold:

Lisa’s Story

My mother was a vibrant, healthy, active senior who lived into her 90s and passed away five and a half years ago. Soon after her 90th birthday, Gladys began to exhibit some minor signs of aging. In 2010, she had a fall and a few more significant indications of a decline in health. Though up until now she lived alone in her own home, we knew it would be difficult for her to continue to live independently on her own. The decision was made jointly with her that she would move into an assisted living facility.

Though Gladys seemed to enjoy the company and camaraderie of the other residents and appeared to be happy there, she passed away just six months after moving into the facility, leaving me with regrets about moving her out of her home rather than see what could be done to allow her to live at home longer.

Jeff’s Story

For me, it’s a very different story at the moment. My mother, Mickey, still does live in her home. Up until now, she has been able to drive herself. Although it may take a little longer for her, she shops, buys groceries, takes out the trash and pretty much handles living independently alone with only minor issues.

However, there are some telling signs that simple, everyday tasks are becoming increasingly difficult for her to accomplish. We hope and pray that she will continue to live independently for the rest of her life, but we are also realistic enough to know that at some point she will need some kind of assistance in order for her to remain at home.

That will likely be a difficult transition for her. When that time comes, it will be crucial that she have quality and compassionate caretaking assistance for some of the daily tasks she will need to perform.

In memory of Gladys, and for whatever are Mickey’s future needs, as well as for the many loved ones of others that are at different stages of need of assistance, we have embarked on this journey to help provide for these needs through our involvement with Hallmark Homecare.

Check Out Our Latest Blogs


Improving Senior Financial Literacy

The American Society on Aging sponsored a study to evaluate the financial knowledge of Americans age 50+ which included a survey of three simple questions that assessed the knowledge on concepts such as inflation, risk diversification and interest rates.* At that time only one-third of respondents could answer all three questions correctly. Since then, broader studies…

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Keeping Seniors Healthy this Holiday Season

While the holidays are a time of gatherings with family and friends, they can also be hard on the senior’s health, as exercise schedules might be disrupted for shopping excursions and rich holiday meals can make it difficult to adhere to a particular diet. Add in flu season, and staying healthy can be a challenge…

Read More

Hallmark Homecare Meets Demand for In-Home Senior Care with Franchise Offering Affordable Cost of Entry

Franchise concept provides affordable avenue to break into booming senior care industry…

Read More

Experience the Hallmark Homecare Difference!

Hallmark Homecare is unique in the marketplace. Unlike senior care agencies, we do not employ caregivers. We are a direct-hire placement service for the best independent caregivers in the market. Our unique model brings you:

  • Higher Quality Caregivers: Most agencies pay caregivers about half of what you pay the agency. By hiring direct, you can pay more than the going rate in the market, attract the best caregivers, and still save a tremendous amount of money.
  • More Consistency and Control: One of the biggest complaints from those who hire agencies to provide their care is the lack of control. Caregivers often turnover or are reassigned by the agency. When you hire direct, you are in complete control of the care plan and the schedule.
  • More Safety, Certainty, and Security: Background checks, drug tests, liability insurance, reference checks, credential checks, and more are part of safe hiring practices for in-home caregivers. Many agencies do all of these things, but some cut corners and you have no way of knowing for sure. When you hire direct through Hallmark Homecare, we ensure that all of these things are done for each candidate we bring you, and because you are ultimately the employer, all documentation is provided to you.
  • Tremendous Savings – Usually 30% to 40%! Unlike agencies and registries, we only charge a one-time placement fee, in most cases. The result is a tremendous amount of savings over time.

Let us show you more about what makes our approach unique and special. Click the button below to request that one of our Care Coordinators contact you.

Request Service