Affordable, Quality In-Home Senior Care in Chicago's North Shore Suburbs

We are a referral service for the best caregivers in the area. Our innovative model cuts out the "middle man" and saves you 35% or more without sacrificing the caliber of safe, in-home care that your aging loved one deserves.

Our Homecare Process

Our simple 4-step process delivers the ideal caregiver for you or your loved one's specific situation and care needs,
and then allows you to enjoy greater control and consistency of care while also saving thousands of dollars!

Contact Us

Begin the process by getting in touch with us through our website, phone or e-mail. Our staff is ready to help with all of your senior care needs!

Care Consultation

We conduct an in-depth consultation to learn more about you or your loved one's care needs. The result is an extensive Ideal Caregiver Profile.

Match & Interview

Using your Ideal Caregiver Profile, we conduct a search and set up interviews with the best matches. You meet handpicked caregivers until you find the right one(s).

Select & Hire

We facilitate a "direct hire" relationship between you and your caregiver(s) by giving you all of the tools, forms, procedures, knowledge, and coaching.

About Us

Bob Caldwell is the Managing Partner of Hallmark Homecare, a referral service for caregivers. Most recently, Bob owned and operated NorthShore FamilyCare, a successful homecare agency based in Northbrook.


Bob is a graduate of Northwestern University, where he attended on an Evans Scholarship. Over the years, he has been deeply involved with numerous charitable and volunteer organizations. As the owner of NorthShore FamilyCare, Bob has been committed to making a difference in the local area. He has often been recognized and awarded for his dedication, but he prides himself most on improving the lives of seniors in the community.


His experiences in taking care of his own parents and his volunteer work led Bob to form NorthShore FamilyCare. “I believe that taking care of seniors is truly a calling. I take great joy in making a difference in the lives of seniors and their families who love them with reliable senior care. Hallmark Homecare now offers these families the superior care they desire and the affordability they need.”


Bob’s commitment to caring for seniors is further evidenced in his Certified Senior Advisor (CSA) certification. He is knowledgeable in the key health, financial, and social issues important to seniors. Bob enjoys educating people on these issues and presenting to groups of seniors and their families. Hallmark Homecare services the entire Chicago area.

What Our Clients Are Saying

"I saw Bob's dedication and caring in our very first meeting. I could not be happier with the Hallmark caregivers and all that they do for me. I can rely on them for everything. They have become family!"-Jean F

"The caregiver’s dedication to taking care of my husband has allowed me to continue to my work in our family business. Hallmark Homecare has enabled us to stay together in our home where we both want to be."- Carol C

“I am grateful to have made the connection with Bob and Hallmark Homecare. Hallmark has given me quality care for my mother at an affordable price. My mother loves her caregiver, Liza, and I have new peace of mind.”-Jim B

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Experience the Hallmark Homecare Difference!

Hallmark Homecare is unique in the marketplace. Unlike senior care agencies, we do not employ caregivers. We are a referral service for the best independent caregivers in the market. Our unique model brings you:

  • Higher Quality Caregivers: Most agencies pay caregivers about half of what you pay the agency. By hiring direct, you can pay more than the going rate in the market, attract the best caregivers, and still save a tremendous amount of money.
  • More Consistency and Control: One of the biggest complaints from those who hire agencies to provide their care is the lack of control. Caregivers often turnover or are reassigned by the agency. When you hire direct, you are in complete control of the care plan and the schedule.
  • More Safety, Certainty, and Security: Background checks, drug tests, liability insurance, reference checks, credential checks, and more are part of safe hiring practices for in-home caregivers. Many agencies do all of these things, but some cut corners and you have no way of knowing for sure. When you hire direct through Hallmark Homecare, we ensure that all of these things are done for each candidate we bring you, and because you are ultimately the employer, all documentation is provided to you.
  • Tremendous Savings – Usually 30% to 40%! Unlike agencies and registries, we only charge a one-time placement fee, in most cases. The result is a tremendous amount of savings over time.

Let us show you more about what makes our approach unique and special. Click the button below to request that one of our Care Coordinators contact you.

Request Service